Bruce Stanley's posterous

Typography motion graphics in latest Pizza Hut tv

The new spot from brand Pizza Hut has some fun with a trendy little indie genre sound. Looks like they're appealing to the hip urban crowd.

As far ad the creative goes, I think the Martin Agency did a good job with it. It's refreshing to see some conceptual thinking behind pizza sales. Usually it's the ingredients this, ingredients that and oh and all the reality crap of truthful pizza. Please

The iPhone has spoken.

Drinking leads to RAPE?????

The Liquor Commission ran this ad then pulled it after being accused of blaming the victim for getting raped with this message. You think? 

Rape-drinking-ad

I understand how shock advertising can get attention and I guess it is working given the press on this. But is it a good message? Sure drinking can lead to all kinds of bad decisions. And making the wrong decision to put yourself in situations where this kind of act could occur more easily could be the result of drinking. But to say that it is the fault of the victim for drinking without further explaining that abusing alcohol to excess can surely lead to bad choices which COULD lead to rape isn't fair to the general public. Rape is an act that is influenced by control and sexual disfunction on the part of the rapist and has nothing to do with the victim. See what Adweek had to say about it. 

 

"Creativity isn't a talent, it's an obligation."

The joy of food

Kellogg's does a great job selling Pop-Tarts. Ad agency, Biggs Gilmore, recently hired Michael Anderson as the interactive developer for the Kellogg's Pop-Tarts account. These fun spots make you really want a Pop-Tart.

 

This isn't the first time Pop-Tarts used cute animations to sell their "Joyalicious" products. They have been on a roll with the same style execution for awhile. See here. 

It's difficult to see all the details that go into a production like this. From music, scripting to storyboarding there's a lot that goes into a little thirty second animated clip. I think the idea that the world is a little bland without some joyalicious in your day is a good message for kids and moms. Now if they just told us how unhealthy they really are, but that's another story. 

"Creativity isn't a talent, it's an obligation."

Sexy saves lives? Maybe.

Fortnight Lingerie with ad agency Red Urban produced some pretty sexy spots using instructional safe saving techniques. Brilliant idea for a small Fashion boutique that needs to compete with major labels. 


Creative Director Christina Yu and art Director Daniel Bonder deserve some major props for positioning this brand among the top players in the fashion world. With well over 17,000,000 views on youtube, 128,000 facebook likes and God knows how many tweet links, they have gotten some great exposure–pardon the pun. They are also being used by the British Armed Forces as training videos. Wow!

If you can't view these here it may be because you have to prove you're over 18 years of age with youtube. 

"Creativity isn't a talent, it's an obligation."

Mice Muscle

British animatronics guru, John Nolan, created this short film for Nolan's cheese. It's a little shocking, but ends...well, I won't ruin it for you.

The sound track and art direction for this funny little piece is well thought out and beautifully concepted. Simple idea with the execution of a film influence. Nicely done. John's website is pretty creative as well, he is also known for his creativity in the movie "where the wild things are". The branding message is unique and memorable. Mice everywhere are rejoicing. 

 

"Creativity isn't a talent, it's an obligation."

Really?

Sometimes I think we sacrifice the objective for the concept. We forget that we have a specific audience that should embrace our tone and alignment with the brand's products and services. This sacrifice can be successful if we are just selling the brand based on cultural alignment. However, cultural aspects of certain products just don't align. Take for example these ads by this urgent care brand.

(download)

I agree that humor is the best medicine for healthy advertising. In this case I don't think the brand's intention was to be perceived as a comical insensitive care unit that treat people for serious accidents based on stupid human behavior. Sure these things happen, however, they just alienated themselves from their audience who consider healthcare as a respected institution that requires trust in the physicians that perform life threatening treatment. If I have a broken bone I don't think I'll be laughing about it. Really?

Ad agency isix creative, Orlando FL is responsible for this genius. BUT there is a brand manager that is also liable for this injustice. Creative Director/Copywriter Keith Jensen can equally be held in contempt. Come on guys, You're making us all look bad. 

If you like the ads above, you'll love what they did for this brand. These are boardering sexual overtones. The first ad suggests a toungue and I'm pretty sure the second ad is supposed to be representing a girl in pigtails, however, they look a lot like something else to me. Just sayin. Ridiculous!
(download)

"Creativity isn't a talent, it's an obligation."

 

 

Nice package!

I absolutely love package design. I'm one of those nerds who will buy a product based solely on the aesthetics of it's packaging. I sometimes venture into the liquor stores and cigar shops just to marvel at the lavish designs in both packaging and product containers–they seem to have the best examples. 

Here is a design that utilizes typography(my other love) in a simple way and excels in the beauty of packaging design that reflects the aspects of the product. A local brewery from Atlanta, Red Brick Beer, redesigns the brand's entire identity using the concept, "beer from around here". Brilliant. 

(download)
Ad agency, 22 Squared, Atlanta, GA has some fun with it's neighboring brewery. Art Directors: Isvel Rodriguez, Josh Robinson and Ryan Hoelting along with Copywriter Curt Mueller do an excellent job creating this local brand's packaging. Some kudos to the ECD, John Stapleton for letting these guys have some fun. From identity to a cultural story of it's own, this brand has some package power!

"Creativity isn't a talent, it's an obligation."

Coldplay and Willie go Chipotle

After an impressive burn-through of ad agencies from 2004-2009 and finally deciding to take it in-house, brand Chipotle teams up with film maker Johnny Kelly to produce this cute, sad and inspiring video with Willie Nelson's remake of Coldpaly's "The Scientist".

Promoting sustainability and natural farm raised methods from it's suppliers, Chipotle claims they their vision is "Food with Integrity".

In an interview with Natalie Zmuda from Advertising Age, Mr. Crumpacker, CEO of Chipotle, says that advertising "is becoming less important". –kinda funny seeing that Mr. Crumpacker holds the position as Head Marketer of Chipotle. 

In any case, the video is making an impact on youtube and other social media networks and is at least getting them some attention on their approach to fast-food chains and sustainability. With the help of some heavy hitters in the music biz of course. Nice work

"Creativity isn't a talent, it's an obligation."

Agency switch is on Target...brand

Has Wieden + Kennedy's complete control showing some immediate results? The recent parting-of-ways with agency Peterson Milla Hooks(PMH) and consolidating all branding with Wieden could be the outcome of these clever commercials for back to school.


The copywriting and type casting, especially "2nd Grade Teacher", for these spots is excellent. The teacher perspective approach is brilliant. 

PMH announced that they took on the Kmart brand, which probably evoked Target to consider it's other agency, Wieden. However, Wieden's repuitation for brand cleverness and experimentation really shows with the combination of these ads running in conjunction with the more product focused ads. 

 

"Creativity isn't a talent, it's an obligation."

Brazillian print!

Ad agency OpusMultipla, Curtiba, Brazil is showing us their chops by incorporating different mixed media for their imagery in these print ads for brand Condor. Translate to english, "If your sneakers could speak, your foot would faint." Art Director Pericles Kwiatkowski, Photographer, Utrabo and Illustrator, Magma Image really do a great job pulling this concept all together. 

(download)
The style and tone I'm sure connect with their consumer. Graffiti is prevalent with the Brazilian culture and makes for some attractive print ads. Nice work.

 

"Creativity isn't a talent, it's an obligation."