Bruce Stanley's posterous

HOT what?

If you've been paying attention to the new Hot Pockets Limited Edition infomercial then you've seen how they have almost half a million views in just one week and the spin-off of people creating their own videos about it in social vid blogs is just as ineteresting. The brand has adopted Toby Turner, "Tobuscus" to his fans to comically endorse the product and attract consumers to play along

Outakes are also gaining views

Ok, we are talking about HotPockets right. Sure not very creative but def culture enduced. And that can be a clever strategy. 

 

"Creativity isn't a talent, it's an obligation."

Be the best at what you do

Searching the web for creative works can be a labyrinth of fun. Especially when you find a diamond like Studio Buck. These guys are killin' it! I don't even know where to start in critiquing what they did for Good Books. They def got their money's worth with this spot. Simply mesmerizing. Some of these motion graphics are hard to understand how they did it. Very deep work. 

Here they have some fun with a more traditional style of animation for brand Campbell's V8 Fusion. Still, the attention to detail is superb. The concept is very fun as well. Carrots that want to smell like bananas? 

 

"Creativity isn't a talent, it's an obligation."

Graphically in motion

I think the term "motion graphics" is widely overused today. The ability to make graphic images move should conform to all the same principles that design and composition do with the exception that it is dementional. Meaning there are other factors like sound, path and color movement and object creation to think about. This piece I think is a good example of balancing the subject matter with the titling that must take place at the beginning of a film. It's a title sequence for a film based on Kurt Vonnegut's novel and made with Tal Moskovich. Enjoy

"Creativity isn't a talent, it's an obligation."

Man's most interesting moments

Becoming the sixth largest imported beer, Dos Equis is a come-back story in itself – for both the brand and Mr. Goldsmith, most interesting man. Both heros were once hardly known in America. Dos Equis beer was mostly sold in Texas and California. But since the ads started running in 2007, they have received acclaimed stardom. 

Ad agency Euro RSCG 4D USA created the "James Bond like" concept and in this more recent spot they actually gave him a personality as we get a glimpse of the most interesting man's home.

Today, the campaign has turned to "help" men understand man code and cultural aspects of life. Here we see Mr. Goldsmith, AKA Mr. Smalls teaching us a few things. The outlined success can be seen here on the agency's site.

When you have reached the cultural fame and become a meme you get your own Wiki definition. I applaud the breakthrough concept and the over-the-top drama induced man behavior that is created with this campaign. It gave a since of class to the once low profile beer and has connected well with consumers. Most of these youtube videos are reaching 1 million views. There are even new groups created on facebook reaching Chuck Norris status. This last video reveals this and is actually a compolation of the entire campaign. Enjoy.

"Creativity isn't a talent, it's an obligation."

Best 2012 Super Bowl ad–Epic

Instead of showing a list of "best of" ads for this year's Super Bowl, I decided to pick my favorite. Inttroducing, "Dream Car".

This spot has enough testosterone to fuel any car. Brand Kia and the new 2012 Optima, nail it with the help of Vince Neal and the gang of Motley Crue, Chuck Liddell, A lumberjack sawing a giant sub sandwich and of course, supermodel Adriana Lima waving checkered flags. Can you get any more manly than that? 

Ad agency, David & Goliath produced this spot. CCO, David Angelo said they wanted to appeal to men, but also with a little humor for the female audience, hence the dreamy guy on the horse. Notice who rescues her from that though – our hero THE MAN. Nice job, pulled no stops on the production of this epic ad. 

 

"Creativity isn't a talent, it's an obligation."

Bruce Stanley

 

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Just cause you can, doesn't mean you should.

I totally get how European advertising is at a whole different level of acceptance. However, there still should be a level of respect when it comes to communication arts. I mean, I'm sure there are women surfers who don't really respond well to this. 

(download)

Ok, I admit, the copy writing is pretty fun and smart, and I respect the work that Arnold creates. But help me understand why this type of execution is smart enough to be effective? They're like the Old Spice ads–X-rated style. I just don't get it. Aside from the copy, the images are just attracting sex. Not sports. I couldn't find this client on Arnold/Furnace's website so maybe this is all bogus, but the brand is for Radiator wetsuits.

 

"Creativity isn't a talent, it's an obligation."

 

 

Typography motion graphics in latest Pizza Hut tv

The new spot from brand Pizza Hut has some fun with a trendy little indie genre sound. Looks like they're appealing to the hip urban crowd.

As far ad the creative goes, I think the Martin Agency did a good job with it. It's refreshing to see some conceptual thinking behind pizza sales. Usually it's the ingredients this, ingredients that and oh and all the reality crap of truthful pizza. Please

The iPhone has spoken.

Drinking leads to RAPE?????

The Liquor Commission ran this ad then pulled it after being accused of blaming the victim for getting raped with this message. You think? 

Rape-drinking-ad

I understand how shock advertising can get attention and I guess it is working given the press on this. But is it a good message? Sure drinking can lead to all kinds of bad decisions. And making the wrong decision to put yourself in situations where this kind of act could occur more easily could be the result of drinking. But to say that it is the fault of the victim for drinking without further explaining that abusing alcohol to excess can surely lead to bad choices which COULD lead to rape isn't fair to the general public. Rape is an act that is influenced by control and sexual disfunction on the part of the rapist and has nothing to do with the victim. See what Adweek had to say about it. 

 

"Creativity isn't a talent, it's an obligation."

The joy of food

Kellogg's does a great job selling Pop-Tarts. Ad agency, Biggs Gilmore, recently hired Michael Anderson as the interactive developer for the Kellogg's Pop-Tarts account. These fun spots make you really want a Pop-Tart.

 

This isn't the first time Pop-Tarts used cute animations to sell their "Joyalicious" products. They have been on a roll with the same style execution for awhile. See here. 

It's difficult to see all the details that go into a production like this. From music, scripting to storyboarding there's a lot that goes into a little thirty second animated clip. I think the idea that the world is a little bland without some joyalicious in your day is a good message for kids and moms. Now if they just told us how unhealthy they really are, but that's another story. 

"Creativity isn't a talent, it's an obligation."

Sexy saves lives? Maybe.

Fortnight Lingerie with ad agency Red Urban produced some pretty sexy spots using instructional safe saving techniques. Brilliant idea for a small Fashion boutique that needs to compete with major labels. 


Creative Director Christina Yu and art Director Daniel Bonder deserve some major props for positioning this brand among the top players in the fashion world. With well over 17,000,000 views on youtube, 128,000 facebook likes and God knows how many tweet links, they have gotten some great exposure–pardon the pun. They are also being used by the British Armed Forces as training videos. Wow!

If you can't view these here it may be because you have to prove you're over 18 years of age with youtube. 

"Creativity isn't a talent, it's an obligation."